A chronically online culture obsessive and equally relentless pun merchant, good fortune has taken to me to the one profession where those proclivities combine to be of use.

Now a proud hybrid that loves designing next-gen teams and products as much as I do building brands in bold new ways, my career has spanned some of the world’s most recognised creative and media agencies, punctuated by a tasty spell creating and leading the in-house agency function at fast-food unicorn Guzman y Gomez.

My work underscores my passion for this new era of creativity we find ourselves in, reflecting a progressively integrated approach to creativity, commerce, community and context to drive brands and businesses forward.