Hayu: Below Deck Hot Tub

Turning Below Deck’s iconic hot tub into a Bondi-sized season launch activation.

We created a giant, pool-sized hot tub at Bondi Beach’s Dolphin Court to celebrate Valentine’s Day and the launch of Season 3 of Below Deck Down Under, driving awareness of Hayu’s streaming platform. The activation offered priority access for subscribers and featured meet and greets with show star Captain Jason Chambers, DJ sets, cabanas, towel service, and plenty of Instagram-worthy moments.

The experience invited fans to step inside the show while reinforcing Hayu’s position as the go-to destination for entertainment.